Razzles and "ABC" (Already Been Chewed) gum!
They start out seeming like a semisweet and semitart candy then turn to gum!
Thanks for the great guesses!
Easter egg dye! Yes!! I can certainly see the resemblance!
Rolos! These are chocolate covered caramels
individually wrapped in special gold foil! Yum!
I remember the Rolos' ad jingle song, though maybe not word for word:
"There are lots of chewy Rolos in a roll for you
If you're choosy 'bout what you chew.
Real milk chocolate and caramel too!
To chew, chew, chew chew chew-chew-chew!!"
And Chris' daughter was so CLOSE that if there was a prize
(a prize package of Razzles) she'd get it!
If you had enough Razzles you could certainly build with them, especially since the gum could be used as mortar!
I don't remember Razzles ever being advertised.
Maybe someone needs to come up with a jingle for Razzles!